During his third-quarter financial results conference call on Dec. 1, Shoe Carnival President, CEO, and CMO Cliff Sifford paid tribute to the company’s customer loyalty program−Shoe Perks−that accounted for 43% of total company sales during the three-month period. Members of the Shoe Perks customer loyalty program shop more frequently and spend more on average than non-members, Sifford said, according to a Seeking Alpha transcript. Shoe Carnival added about 750,000 new members in the third quarter, representing an....

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