Jeffrey Harris, president of customer loyalty program and CRM services provider Inte Q, told Loyalty 360 he knew there was a problem with the company’s previous name – SHC Direct – when people kept referring to the 15-year-old company as “SCH.”
“What began as a pet peeve grew to a greater realization that our brand name wasn’t resonating as it should,” Harris explained. “Our business has evolved quite a bit over the past decade, as has our ability to help our clients achieve their....