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Fifty percent of Insurers look to Mobile and/or Social Media in next two years to strengthen customer experience.
With an average of only 30 percent of customers globally reporting having positive customer experiences with their insurers, insurers will need to address multi-distribution and customer experience concludes the sixth annual World Insurance Report 2013 (WIR 2013) released today by Capgemini and Efma. The report also finds that mobile and social media channels are gaining traction with insurers in terms of early adoption....
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