Acxiom® (Nasdaq: ACXM), a marketing services and technology company, unveiled today a solution that enables leading digital publishers to capitalize on broader, richer datasets, resulting in more effective advertising for their customers, and higher margins as a result of a better monetization of their assets.
AbiliTag™, a new technology derived from AbiliTec®, Acxiom’s leading identity resolution technology, is the first in a series of transformative solutions to fuel publisher media offerings. The first of its kind....