Loyal customers can be an important driver of sustainable business growth. They’re usually much less price-sensitive, can be nearly immune to competitive entreaties, and can become a powerful marketing arm, going out of their way to promote and defend your company online and off—for free.
If you’re looking for ways to foster greater customer loyalty, consider these tips.
1. Anticipate customer wishes. When a customer’s need is met before it has been expressed, it sends the message that you care about the....