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Officials at SessionM, a Boston, MA-based mobile-first marketing automation and loyalty platform, believe that last month’s acquisition of LoyalTree, a Pittsburgh-based provider of integrated point-of-sale (POS) marketing software for retail brands, will significantly impact their customer loyalty and retention efforts moving forward.
Terms of the acquisition, which follows SessionM’s $35M strategic funding investment in September 2016, were not disclosed.
Led by founder and CEO Brock Bergman, LoyalTree provides an API....
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