Sephora U.S. has launched its first-ever ‘Delivered to Beauty’ activation, part of the broader ‘Get Beauty from People Who Get Beauty’ campaign. Running from July 7-10, Sephora will ‘ship’ people to Sephora stores, connecting beauty gurus with their beauty experts and immersing them into the brand’s in-store offerings.
“This exciting partnership with Lyft – and our campaign at-large – celebrates the magic of the Sephora shopping experience, unlike any other, and all that our shoppers have come to know, love, and expect from us,” said Zena Arnold, Chief Marketing Officer at Sephora U.S.
During this limited-time period, shoppers in New York City, Los Angeles, San Francisco, Chicago, and Seattle will receive Lyft ride credits to a participating Sephora location. Select Lyft vehicles will be wrapped in Sephora branding, turning the ride itself into a branded beauty experience. The partnership with Lyft Media is designed to physically bring beauty fans into stores, not just package products to them – a strategy to stand out amid the trend of rapid e-commerce deliveries.
Inside the stores, Sephora underscores the importance of human connection. Arriving customers can enjoy personalized guidance from Sephora Beauty Advisors, receive a ‘skin scan’, try exclusive product samples, and claim a further $10 discount on purchases over $50.
Learn more here: Get in, Beauty Lovers: Sephora Brings Shoppers Directly to Beauty Experts