Scotch & Soda Launches Premium Loyalty Program for Men’s Fashion

We’re seeing premium loyalty play a greater role in many industries, but it seems to have found a special niche in the apparel space. Lululemon led the charge, and legacy retail brands like Macy’s and JCPenney have followed suit. These premium loyalty programs are offered as subscription services, and they give consumers compelling reason to give their loyalty to a single apparel brand.
 
Now, a brand with loud, unsubtle styles that appeal to younger consumers has launched a service of its own. This service is differentiated by the fact that it is geared toward male consumers, who have not previously been the target of these premium loyalty programs.
 
Scotch & Soda, an Amsterdam-based fashion brand, has announced the launch of Scotch Select, an online subscription service offering unlimited access to the brand’s menswear collection. This new service, powered by CaaStle, is the first apparel subscription rental service to be offered by a retail brand in the menswear market.
 
“I am proud to announce Scotch Select and be the first retail brand to market to offer a men’s rental subscription model,” says Ari Hoffman, CEO of Scotch & Soda in North America. “We strive to keep meeting our customer’s expectations and embrace the new frontiers of retail.  This is also an opportunity to capture new customers by offering them to try the product before purchasing.”
 
Scotch Select will provide customers unrestricted access to the brand’s complete assortment of men’s products, including denim, outerwear, knitwear, chinos, t-shirts, and wovens for a flat monthly fee. The subscribers will have the option to keep and purchase their most desired items at a discount. The new service, priced at $99 per month for a three-garment plan, includes priority shipping, unlimited exchanges and returns, and complimentary laundering.
 
“It is an exciting moment for us to partner with Scotch & Soda and tap into the men’s category,” says Christine Hunsicker, CEO and Founder of CaaStle. “Our Clothing as a Service (CaaS) model allows Scotch & Soda to create a new direct-to-consumer channel that delivers a recurring and highly profitable revenue stream, which attracts both new customers and also increases engagement and share of wallet among existing ones.”

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