The Domino’s Pizza Points for Pies program, an award winner in the Creative Campaign category at the 2019 Loyalty Expo, featured state-of-the-art technology. It enabled app-users to take a picture, at which point AI would determine whether the image contained a pizza. Then, the AI would offer rewards points. Amazingly, this tech was developed in-house.
The pizza company has spent years focused on cutting-edge technology created and built largely by teams at its World Resource Center in Ann Arbor. Those cross-functional teams....