More than just monitoring, SAS® analytics help B2B and B2C marketers get real-time, real-world value from social media data for better business decisions
SAS GLOBAL FORUM, SEATTLE (April 12, 2010) – Global corporations are seeking ways to convert social media data into better customer relationships, stronger customer service, enhanced marketing efforts and improved bottom-line results. They are struggling to derive practical insight from a flood of online conversation data and apply it to real-world decisions....