A couple of years ago, SAS realized it needed to make some changes to its loyalty program. In an effort to boost both customer engagement and the value proposition it offers, SAS, which is also known as the Scandinavian Airlines System, relaunched EuroBonus to provide a more relevant and convenient customer experience.
And this plan, apparently, has seemed to work out beautifully. In the two years since it was redesigned with a new tier structure, new rewards, and, most importantly, the ability to acquire and leverage the customer profile....