Personalization is one of those buzzwords that gets tossed around a lot in the loyalty marketing world. Some brands excel at it while others struggle.
Iconic brand Macy’s is expanding the personal shopping experience through its launch of My Stylist@Macy’s, which is a free service at select Macy’s stores nationwide. The service is dedicated to finding the perfect fashions for every customer from coast-to-coast. In addition to style consultations, the experts at My Stylist@Macy’s will guide shoppers in selecting the....