Royal Caribbean Group Unveils Points Choice, Redefining Cruise Loyalty
Royal Caribbean Group is introducing a major evolution in travel rewards with the launch of Points Choice, a new loyalty feature designed to give guests unprecedented flexibility across its cruise portfolio.
Rather than being tied to a single brand, loyal travelers can now earn points on any sailing and apply them where they see the most value, regardless of which ship or brand they choose, whether Royal Caribbean, Silversea, or Celebrity Cruises. ....