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Review sites like Rotten Tomatoes curate the type of customer engagement that would be the envy of any retail brand. Users of the site passionately argue about whether the latest movie was any good—and the users check in regularly, too. Now, Rotten Tomatoes is making an active attempt to further increase that level of engagement.
The brand has announced plans to modernize its audience rating system through a series of product enhancements, with the first phase featuring new functionality for pre-released movies. With the development of its new audience rating system underway, Rotten Tomatoes’ goal is to deliver a destination for fans to share their opinions of movies and TV Shows, while connecting with other fans in a community of pop culture lovers.
“Over the past few years, Rotten Tomatoes has been evolving into a robust movie and TV show recommendations platform that celebrates the views of professional critics and fans alike, and encourages discussion and debate,” says Ara Nalbandian, Head of Product and Technology, Rotten Tomatoes. “We continue to invest in our product to deliver useful and relevant resources for fans and are in development on new tools to help fans express their opinions and connect with others.”
Rotten Tomatoes plans to roll out a range of enhancements to its audience ratings system in coming months, such as new audience score iconography, personalization and community features, verified reviews from ticket purchasers, and enhanced security to protect its data integrity. The first round of product enhancements includes:
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