This is the second installment of our talk with Sara Galloway, Director of Loyalty Consulting for Aimia. You can read Part I here.
Aimia is a loyalty vendor that has tracked these changes whenever and wherever they have occurred. A global data-driven marketing and loyalty analytics company, it keeps tabs on the loyalty trends that are driving today’s consumers—and the trends that may change the loyalty space in the future.
To learn more about these trends, we recently spoke with Sara Galloway, Aimia’s....