When it comes to providing a fantastic retail and travel rewards experience for customers, Maritz Motivation Solutions is on the ball−or rather, the “sphere.”
RewardSphere, a brand new ecommerce experience from Maritz Motivation Solutions, is revolutionizing the way customers earn rewards through the implementation of a more personalized ecommerce platform. The recently announced rewards browsing experience seeks to march hand-in-hand with traditional online shopping by providing a similar level of personalization through recommendations and consumer feedback.
“When shopping online, consumers have come to expect ratings and reviews, product comparisons, easy search capabilities, and access to the site on their phones, tablets, or any other device,” John McArthur, president of Maritz Motivation Solutions, said in a release. “Why should a shopping experience be any different on a points-based reward site? It shouldn’t.”
To build a truly effective personalized merchandise and travel rewards experience, an initial emphasis must be made on the people. Much of the
design for RewardSphere was drawn from research from The Maritz Institute and focused on human behavior, resulting in an experience that is tailored to a user’s profile, personal preferences, and past shopping habits. What’s more, Maritz leverages social and digital intelligence to provide the latest trends in retail.
“I love using my points to buy things I want,” Terryl Kaiser, a KeyBank teller enrolled in the employee recognition program, said. “It’s so much fun perusing the online catalog and narrowing it down and finally picking an item out. It’s great motivation to work hard if the reward is Key Appreciation points.”
From a technology standpoint, RewardSphere can compete with the best. Using a strategic partnership with Oracle, Maritz added a proprietary dimension to existing technology to bring effective functionality for a number of clients.
“The Maritz site already provides an exceptional redemption experience for Marriott Rewards members compared to other loyalty offerings,” Troy Mitchell, director of partnerships, Marriott Rewards, said. “Now Maritz is moving into what I consider more of an ecommerce website, which will be even more appealing.”