New Silverpop survey explores retailers’ increasing adoption of behavior-driven triggered messages
ATLANTA, Jan. 26, 2011— Retailers are recognizing the value of trigger-based email programs according to a recent benchmark survey conducted by Silverpop,® the only provider of a scalable, integrated email marketing and marketing automation platform. These low volume but high ROI emails often comprise less than 5 percent of a company’s total email volume, while delivering 25 to 40 percent or more of email revenue for....