AIR MILES Reward Program and Its Sponsors Encourage Environmentally Responsible Shopping and Lifestyle ChoicesEco-Driven Incentives Reach 70% of Canadian HouseholdsTORONTO (September 22, 2009) - A group of 18 major Canadian retailers and Sponsors in the AIR MILES Reward Program have joined forces to participate in My Planet, an initiative that encourages consumers to consider making greener lifestyle changes and rewards them for choosing eco-friendly products and services.Starting today, more than 10 million Canadian AIR MILES Collectors....