Real-Time Location System (RTLS) Powers Wireless Shopping Unit to Drive Sales with Improved Shopping Experience
HUNTSVILLE, Ala.(Business Wire)Time Domain Corporation, the leader in ultra wideband (UWB) real-time location systems (RTLS), and Klever Marketing, Inc. (KLMK.OB), today announced the introduction and first installation of Klever`s Giving Cart System with Time Domain`s Precision Location Ultra Wideband System (PLUS). This enables retailers to dynamically communicate promotions and advertisements to customers as they shop, optimizing the shopping experience and driving sales.
Time Domain and Klever Marketing launched The Giving CartSystem in The Market, a privately owned Park City, Utah, supermarket this month. The system, which includes interactive, wireless display units that attach to shopping cart handles, enables The Market to target promotions to shoppers at the point-of-selection and build consumer loyalty. The units are tracked in real-time and automatically alert customers to promotions as they travel throughout the store. The Market will also use the technology to analyze consumer purchasing preferences to offer better targeted promotions and inform more strategic location of merchandise.
“There has been a significant reduction in the installation cost of our updated Giving Cart,” said Paul G. Begum, CEO, Klever Marketing. “The solution benefits consumers, retailers and package good manufacturers.” The Giving CartSystem is powered by Time Domain`s Precision Location Ultra Wideband System (PLUS) as each display unit contains a PLUS OEM tag. PLUS has the capability to provide 24 x 7 real-time (every second), highly precise (down to 12 inches) data on every asset in a retail store, including inventory,display units, fixtures, people and more. Attempts to field interactive shopping systems in the past have failed due to poor location accuracy, expense and lack of long lasting battery powered systems. Grocery stores have been particularly difficult retail settings to locate accurately. PLUS reaches beyond the limits of other systems, such as GPS, Zigbee and Wi-Fi, with accuracy and long battery life that is unmatched in the industry.
“The combination of our precise PLUS technology with interactive wireless displays brings the internet shopping experience to the traditional brick and mortar retail space,” said Greg Clawson, senior vice president of worldwide sales and marketing at Time Domain. “This deployment reflects Time Domain`s continued expansion in the grocery industry worldwide. Only our PLUS technology gives retailers the accuracy of customer, employee and product location at a cost point that makes wide scale deployment attractive. By combining location with customer movement, we are providing forward thinking retailers with a unique ability to understand how customers move throughout the sales floor, improving promotions and sales and enhancing the shopping experience.”
About Time Domain
Time Domain is the world leader in ultra wideband (UWB) product development and provides solutions that enable enterprises to maximize productivity of their people and assets using a real-time location system (RTLS). Our products and professional services deliver “Precise Location for a World in Motion” to the healthcare, retail, and other vertical markets and are sold and supported through a network of certified channel partners. Time Domain’s new Precision Location UWB System (PLUS) products are powered by the innovative PulsON suite of UWB technologies, which are also available for strategic OEM integration. www.timedomain.com. Time Domain is a privately-held corporation with major backing from Pharos Capital, its largest private equity investor.
About Klever Marketing, Inc.
KMI is the leader in Targeted Digital Wireless Shopping Cart Devices that improve customer satisfaction and retailer profitability. The new Giving Cart innovation with its retailer Chime-Time Award Program provides retailers with consumer cart benefits by exposure to advertisements on screen. These benefits help with basket lift along with customer repeat visits. The Giving Cart System assigns to the retailer a number of ads to help market their own making zone consisting of a readable electronic display that is tethered to the shopping cart receiving electronic featured products, ad-messages for triggered display when the customer approaches the product. KMI is a recurring model non-dependent on any one advertising client.Time Domain and Klever Marketing Bring New Giving Cart System to Supermarket Industry