Retailers say consumers want a truly personalized experience, according to a new study from TimeTrade.
Of the more than 60 retailers surveyed, 60% said that a more personalized customer experience is the No. 1 thing missing today in the industry. The more retailers know about their customers before they walk in the door, the greater chance they have of providing a valuable, personalized, and satisfied buying experience, the report says.
“Showrooming and price matching are real challenges, but they’re causing retailers to....