At the recent D2 Digital Dialogue conference, I had the pleasure of sitting down for a chat with Drew Boyd, Executive Director, Master of Science in Marketing Program at the University of Cincinnati. In addition to talking about his recently released book, “Inside the Box: A Proven System of Creativity for Breakthrough Results,” Boyd explained the three types of loyalty and how marketers should apply different social media techniques to each.
Boyd explained to me that loyalty plays out on social media in different ways for....