Not only are loyalty programs vital to building and deepening the relationships that drive lifetime customer value, it appears that they are even more popular among consumers than ever.
The 2015 Loyalty Report study proves that customers enjoy participating in a variety of loyalty programs and their overall influence on customer behavior appears to be increasing. This is good news, but there is still a lot of work to be done. Customers now have more choices than ever and the loyalty program space is becoming incredibly overcrowded.
The....