Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party customer data from various sources into a single, comprehensive view of the customer across devices and channels. A CDP is a platform that stores customer data, but Patrick Tripp, SVP of Product Marketing at Cheetah Digital, offers a more expansive definition, describing it as an important tool of the....

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