Orange Belgium’s loyalty programme “Orange Thank You” was awarded the Customer Experience prize at the 21st Annual World Communication Awards in 2019. This recognizes Orange Belgium’s hugely successful engagement with Evolving Systems - for the continued management, enhancement and expansion of the “Orange Thank You” customer loyalty programme.
Jessica Lige, Customer Engagement Manager of Orange Belgium, representing the group at the event: “We’re very proud to have our programme recognised by our peers in the industry. Customer experience has become a game changer in highly competitive markets and to be viewed as an innovator and leader in this area demonstrates our commitment to delivering an unmatched customer experience.”
“Evolving’s technology has helped digitalize Orange Belgium’s customers and re-engineer how they view and engage with their loyalty campaigns”, said Adhish Kulkarni, SVP of Solutions at Evolving Systems. “Together with Orange Belgium, we have enabled a more intimate and cost-effective customer experience while enabling Orange Belgium to better understand its customer needs and preferences on a truly personalized, individual level”.