Relevance, when combined with the acquisition of real-time customer insights, holds the key to a successful loyalty program. Take, for example, sandwich shop chain Quiznos, which recently launched a new app-based customer loyalty offering (Toasty Points). Tim Kraus, Director of Innovation and Interactive for Quiznos, told Loyalty360 that the company has rewarded its guests through a variety of loyalty programs for the past 10 years, including Qclub. “Toasty Points allows us to reward guests for the purchases they make at....

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