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The pressure for brands to create a digital presence is growing across all industries, but is especially true for companies in the QSR arena. The convenience that customers demand from these food establishments places an increased need for online and mobile engagements to offer entirely seamless customer experience, whether users are ordering food, redeeming points, or simply looking up the menu.
Sandwich shop chain Quiznos has taken this to heart, rolling out their mobile app early last week with simplicity in mind.
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