Rekor, a provider of vehicle recognition systems, has announced that VeroGo has placed an additional $800,000 order for 1,200 multi-year vehicle recognition software licenses. With this supplemental order, VeroGo has secured licenses to use Rekor’s vehicle recognition software in a total of 1,785 cameras at locations throughout Brazil for the next five years. B2B loyalty initiatives played a key role here.
 
This order is indicative of continuing success for VeroGo’s customer loyalty program, which enables retailers to reward customers with discounted parking fees for in-store purchases. VeroGo is a joint venture between NI Investments, Banrisul Bank, Vero and Indigo Group, a global player in car parking and urban mobility that manages more than 5,050 car parks, 3,000 km of on-street parking, and approximately 2.3 million parking spaces and related services in 10 different countries.
 
“We are thrilled to be able to help VeroGo provide this innovative customer loyalty program,” says Robert A. Berman, President and CEO of Rekor. “It is a further affirmation of the broad array of innovative applications our software can enable, particularly with the capability to support existing camera installations. With precision accuracy and dramatically lower cost, our vehicle recognition systems can empower a variety of new and clever customer loyalty programs such as VeroGo’s.”
 
VeroGo has created a platform to support a customer loyalty program for shopping centers across Brazil. Rekor’s proprietary software works seamlessly with this system to deliver an immediate and effortless rewards experience to customers as they leave the retailer’s location.
 
One of VeroGo’s board members, Fernando Stein, adds, “Our choice for Rekor transcends not only because they are the best vehicle recognition system on the market, but because they are a great technology partner, with the ability to go much further in this disruptive market of urban mobility.”
 
Retailers worldwide rely heavily on loyalty and rewards programs to cultivate customer relationships and drive sales. This is especially important in Brazil, as 92 percent of Brazilians reported that they require rewards from brands as loyal customers in order to build a relationship with them. Brazilian retailers have responded, with 96 percent offering some sort of promotion to drive sales, and 89 percent offering actual loyalty programs to reward shoppers.
 
With this contract, Rekor continues to expand its focus on international markets. The company currently supports customers in over 60 countries and recently announced it has been selected by Nokia to provide its vehicle recognition systems to Nokia’s worldwide customer-base for use within Nokia smart city offerings.
 

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