Atom Tickets, a social entertainment ticketing platform, has announced that it is expanding its services beyond movies by enhancing its app to enable users to discover entertainment and lifestyle events, including music, comedy shows, food festivals, and more. These localized event listings are sourced from the inventory of live experiences on Eventbrite, a global ticketing and event technology platform. Atom Events rolls out to Atlanta, Boston, and Los Angeles on July 1, with plans to add more cities in coming months.
“We have a proven track record of ticketing movies in the most convenient and social way that has resulted in selling millions of tickets,” says Matthew Bakal, Chairman and Co-founder of Atom Tickets. “By leveraging our expertise and extending it into live events, we’re confident that consumers will embrace the added convenience of being able to discover the best entertainment choice for their interests. Last year alone, Eventbrite powered nearly 4 million events globally. We’re thrilled to be integrating such an extensive and diverse inventory of live experiences as we introduce a movie and event ticketing approach to the US.”
Tamara Mendelsohn, Vice President and General Manager of Consumer at Eventbrite, adds, “Atom makes it really easy and convenient for moviegoers to buy tickets. We believe that the behavior that compels someone to go to the cinema rather than watch from their sofa is the same driving force behind going to a live event—whether it be a comedy show, a food festival, or a concert. Allowing Eventbrite events to be discovered on apps other than our own helps our creators find new audiences, sell more tickets, and ultimately results in more people attending live experiences. We’re excited to make live events even more accessible through our integration with the Atom app.”
A recent survey by Atom revealed that 85 percent of respondents attend events three or more times a month. As a one-stop shop for local events, Atom Events is designed to bring new entertainment seekers into the fold by powering a great weekend. Atom has made it simpler for users to browse new movie releases, find local events, and share details with friends. Initial launch categories, powered by Eventbrite, include music, comedy, arts, food and drink, film, and media.
Consumers in Atlanta, Boston, and Los Angeles can now see an “Events” tab in the bottom navigation bar of the Atom app. From there they can explore events by date or category and see all the event details, including date, time, location, map, pricing, and description.