Reflections From The Back Of The Bus – The Changing Face Of Loyalty, To Shudder Or Not To Shudder, And The Connected Vacation!

The changing definition of Loyalty and the opportunity for relevance: One of the interesting trends we have witnessed over the summer of 2013 is the increased interest in loyalty, customer centricity and engagement; we are quite thankful for the increased impetus and focus. We continue to see the connotative definition evolve from the traditional and somewhat arcane point based, and transactional reward process to the belief that Loyalty is and should be about behavior. Yet the consistent talk and interest has resulted in numerous focus....