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Red Roof is bringing of the Thurgood Marshall College Fund under the brand’s ‘Roof in Your Heart’ campaign. The hotel chain and its franchisees have also pledged $25,000 to the fund to support graduating seniors from Historically Black Colleges and Universities (HBCUs) through Red Roof’s Room in Your Heart program.
"Doing good is a mandate at Red Roof. Room in Your Heart exemplifies our company's deep commitment to causes that are near and dear to us," says Andrew Alexander, president of Red Roof. "Corporate social responsibility, social giving and access to higher education are embedded in our culture as demonstrated not only through monetary donations and ongoing employee participation and volunteerism but also through Red Roof's Learning Pathways Program. Thurgood Marshall was a beacon of unmitigated hope, fearless progress and incredible fortitude. Our company is proud to contribute to this Fund; our small way of helping to continue Justice Marshall's vision."
Five percent of every booking made between August 1 and completed by December 31 on the company website using the code VP627809 will be donated to the fund as well. It is only available when using the Best Available Rate or Red Hot Deal, and it cannot be combined with other discounts or offers. Blackout dates apply, and third-party bookings are not eligible. Reservations for this commission for the Thurgood Marshall College Fund must be made through redroof.com, by calling 1-800-RED-ROOF or by contacting the brand directly.
"TMCF is proud to partner with Red Roof to raise funds that will support graduating seniors at HBCUs through the Red Roof Room in Your Heart campaign," says Harry L. Williams, president and CEO of the Thurgood Marshall College Fund, which represents 47 member-schools. "We applaud Red Roof and its franchisees for their commitment to higher education and dedication to seeing minority groups prosper."
Red Roof’s Room in Your Heart is still offering a discount for first responders at its hotels. By going through the same three places above, first responders can get a 20 percent discount off room rental. The brand has also donated a limited number of rooms to first responders so they can have a place to stay and sleep while they self-quarantine due to being near the virus.
More on Loyalty360 on hotels and customer service:
IHG Hotels and Resorts Partners with #FirstRespondersFirst
Hilton Launches CleanStay and Brings New Standard of Cleanliness
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