Company Recognized for its Innovative Approach to Social Responsibility

New York, NY. September 22, 2010—RecycleBank®, the premier green rewards program that motivates people to take environmental actions, announced that is the recipient of COLLOQUY’s Innovation in Loyalty Marketing Award. The COLLOQUY Loyalty Awards honor the most transformative, customer-focused loyalty initiatives in North America. RecycleBank was recognized for its innovative approach to combining loyalty marketing with social responsibility with the RecycleBank Points program.

“Social responsibility was the key for voters choosing RecycleBank.  Its innovative use of a points program that encourages people to positively modify their behavior inspired voters,” said Kelly Hlavinka,  Managing Partner at COLLOQUY.  “By involving municipalities as well as consumers, RecycleBank’s sustainability program is a cutting-edge way to engage members on a broad scale. And with its innovative weight-to-points technology, RecycleBank may be the first rewards program that really does offer treasure for one’s trash.”

Following initial nominations by COLLOQUY’s members, a jury of thought leaders in the loyalty industry, media and academia named three finalists in five loyalty categories. COLLOQUY subscribers voted on the finalists, and the winners were announced at the COLLOQUY Loyalty Summit in Phoenix, Arizona. Also recognized for their loyalty programs were Citi, Godiva, U.S. Bank and Hyatt.

“RecycleBank was founded on a disruptive principle: motivating and rewarding consumers to take positive environmental action,” said Ian Yolles, CMO at RecycleBank. “We’ve worked closely with our brand partners to design a rewards program that truly incentivizes and offers good value to our members. The impact our members have already had through their recycling efforts is a testament to this; the recognition by our peers in the loyalty industry serves as further affirmation.”

For additional information on the COLLOQUY Loyalty Awards, visit

About RecycleBank
RecycleBank® motivates people to take greener actions and rewards consumers with points that can be redeemed from participating local and national business partners. Through collaboration and innovation,  RecycleBank is helping to create a culture that encourages people to take simple steps towards greener lifestyles like residential recycling,  electronic-waste recycling, home energy conservation and more. We believe that making greener choices shouldn’t at all feel like a trade off—it should be a trade up—and RecycleBank rewards its members every step of the way. RecycleBank currently provides service to over one million people across the U.S. and the U.K. and has been recognized with a number of business and environmental awards, including being named as a Technology Pioneer by the World Economic Forum, as a Champion of the Earth by the United Nations Environmental Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors. RecycleBank is headquartered in New York City. For more information, visit

COLLOQUY comprises a collection of publishing, education and research resources devoted to the global loyalty-marketing industry.  Owned by LoyaltyOne, COLLOQUY has served the loyalty-marketing industry since 1990 with over 40,000 global subscribers to its magazine and the most comprehensive loyalty web site in the world. COLLOQUY’s research division develops research studies and white papers including industry-specific reports, sizing studies and insights into the drivers of consumer behavior. COLLOQUY also provides educational services through workshops, webinars and speeches at events throughout the world and is an official loyalty-marketing partner of both the Direct Marketing Association and the Canadian Marketing Association and a content provider to the American Marketing Association. COLLOQUY also operates the COLLOQUY Network, a global consortium of practitioners certified in COLLOQUY’s proprietary methodology. COLLOQUY magazine subscriptions are available at no cost to qualified persons at or by calling 513.248.9184.

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