Rebranding Carlson Rezidor Hotel Group to Radisson Hotel Group Capitalizes on Powerful Brand Equity

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Rebranding Carlson Rezidor Hotel Group to Radisson Hotel Group was a big decision, but company officials believe it was the right one. “The new Radisson Hotel Group name capitalizes on the powerful brand equity of the internationally recognized Radisson name,” Eric De Neef, Executive Vice President and Global Chief Commercial Officer of the Radisson Hotel Group, explained to Loyalty360. “Aligning the group’s portfolio of more than 1,400 hotels in operation and under development will drive....

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