Please enter your username or the email address associated with the account so we can help you reset your password.
Customer engagement strategy that targets shoppers is expanding beyond in-store, point-of-purchase, and end-of-aisle promotions, according to a new report search from GfK and the Association of National Advertisers (ANA).
Shopper marketing has evolved into an omnichannel approach aimed at reaching customers at all touch points.
The report came in the wake of an ANA/PQ Media US Brand Activation Marketing Forecast report, which said that between now and 2020, investment in shopper marketing is expected to increase 5.8%, to $18.6 billion....
Loyalty360 members and subscribers can access a variety of content including Daily News, In-Depth Exclusives, Loyalty Management Magazine, and more.To access this content, please log in with your Loyalty360 Corporate Membership or free subscriber account.
Brand & Vendor Corporate Members
Thank you for signing up, please check your email for more information.