Key takeaways:
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Members earn one point per $1 spent, with every 150 points automatically converting to $5 in Bean Bucks.
- Members receive benefits including free shipping on orders over $50, special offers, and discounts on L.L.Bean Outdoor Discovery Programs.
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L.L.Bean Mastercard cardmembers now earn 5% in Bean Bucks on L.L.Bean purchases, along with additional program perks.
L.L.Bean is giving customers more reasons to shop — and a new way to support causes connected to the outdoors and well-being. The iconic outdoor lifestyle brand has launched L.L.Bean Rewards, a free loyalty program that lets customers earn points on qualifying purchases and automatically convert them into Bean Bucks for future purchases. Members earn one point for every $1 spent, with 150 points translating to $5 in Bean Bucks. Other benefits include free shipping on orders over $50, access to special sales and offers, and 10% off L.L.Bean Outdoor Discovery Programs. L.L.Bean Mastercard cardmembers will receive expanded perks, including 5% back in Bean Bucks on L.L.Bean purchases, a birthday bonus and 15% off Outdoor Discovery Programs.
The program also adds a philanthropic component by putting customers in the driver’s seat of $250,000 in charitable giving. Each L.L.Bean purchase earns an Outdoor Impact Vote, which members can allocate among four nonprofit partners: the National Park Foundation, YMCA of the USA, Mental Health America, and the Appalachian Mountain Club. Each organization will receive a share of the $250,000 based on the percentage of votes it receives. The initiative connects L.L.Bean’s loyalty strategy with its broader mission of encouraging people to spend time outside, while supporting conservation, outdoor access, youth engagement, and mental well-being.
Why it matters:
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By tying rewards to organizations focused on conservation, outdoor access, youth and mental well-being, L.L.Bean is connecting customer loyalty with its outdoor-focused mission.
Learn more here.