Papa Johns Teams Up with Atlanta Falcons and Atlanta United in New Multiyear Partnership

Papa Johns is strengthening its ties to Atlanta sports with a new multiyear partnership with AMB Sports and Entertainment, becoming the Official Pizza Partner of both the Atlanta Falcons and Atlanta United. The partnership will bring Papa Johns into gamedays and matchdays through fan experiences, promotions, community events, giveaways, and team appearances. One of its biggest perks is tied directly to the scoreboard: following every Falcons or Atlanta United win, fans can get 50% off regular menu-priced pizzas the next day at participating Metro Atlanta locations using promo code GAWINS. 

The partnership will also give fans new ways to engage with both teams throughout their seasons. Papa Johns will participate in the Dirty Birds Rally on Sept. 18 ahead of the Falcons’ first home game, offering merchandise, gift cards, and other giveaways. Atlanta United supporters will benefit through the club’s “First Match On Us” program, where eligible first-time attendees can receive complimentary match tickets and a $10 Papa Johns credit. Together, the initiatives position the partnership as more than traditional sports sponsorship, combining fan rewards, live experiences, and community engagement across Atlanta. 

Why it matters: 

• Papa Johns is deepening its Atlanta connection, where the company has one of its Restaurant Support Centers, by aligning with two of the city’s major professional sports teams. 

• The partnership gives fans tangible benefits, linking team victories and live sporting experiences with discounts, credits, merchandise, and ticket opportunities. 

• It creates year-round engagement opportunities across both NFL and MLS seasons, giving Papa Johns and AMBSE multiple ways to connect with Atlanta sports fans and local communities. 

Learn more here.