Embracing seamless cross-channel customer engagement is paramount for retailers, according to a new study from Viant.
While ecommerce sales have experienced exponential growth during the past decade, 93% of retail transactions are still occurring offline, according to the U.S. Department of Commerce, with the 25-44 age range doing the most online shopping.
According to “The Anatomy of a Department Store Shopper,” which focuses on the shopping habits and lifestyles of consumers at three top national department stores&minus....