Anyone who’s walked by any of Wetzel’s Pretzels 300 locations can attest to the fact that one smell is all it takes to suddenly find yourself waiting in line for one of the brand’s signature hand-rolled soft pretzels or pretzel dogs. Good news is on the way for these Wetzel’s fanatics, as the company has rolled out its first mobile app, complete with on-the-go ordering and a built-in loyalty program, to boot.
The in-app loyalty program emphasizes simplicity and obvious added value, offering customers a free....