Strativity Group conducted eye-opening research titled, “National IMCO Employee Engagement Study,” which looked at the powerful impact that strong leadership can have on employee engagement and, in turn, brand loyalty.
Loyalty360 talked to Edward Murphy, Principal, Research | Measurements | Metrics, Strativity Group to learn more about this intriguing study.
What was the biggest takeaway from the study and why?
Murphy: There were several takeaways, and the biggest for me was:
The very low engagement among those in....