There have been previous reports about Qualcomm wanting to be a well known brand-name and it is in the news again for further endeavours in marketing and advertising, aimed at building the brand. Reuters reports that the Santa Clara, California based chipmaker is stepping up its campaign to “build customer loyalty” for its processors in the highly competitive smartphone industry.
As part of its fresh marketing and branding thrust Qualcomm has prepared a new TV commercial. This will initially be....