Qantas Loyalty is extending into the B2B market to provide loyalty marketing and data analytics services to other firms. The shift reflects the growing demand for expertise in data and loyalty marketing.
Stephanie Tully, Chief Marketing Officer for Qantas Loyalty, told Loyalty 360 that Qantas Loyalty’s work with the B2B market is separate from the Qantas Frequent Flyer program.
“We are always looking for new growth pathways for the Qantas Loyalty business and we had been approached by other companies to help them with....