The Spanish public DTT channel for kids, Clan TV, has been developing a loyalty campaign during summer through its mobile app, Desafío Clan, designed by Hooptap.
The app targeted Clan TV's audience with a special game in July and August. According to the figures shown by Hooptap, over 200,000 kids have used the app and over 70,000 games have been played every day. The app also got to top of the App Store's ranking in the Kids and Education category.
Over three million connections during the two holiday months mean a....