Beata Kovacs, Head of CRM at Deutsche Telekom, will be a featured speaker at Loyalty Expo Europe, which will be held Oct. 7-8 at The Tower, St. Katherine’s Way, London. Kovacs participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors influenced those initiatives, customer feedback, industry challenges, and loyalty philosophy.
Q: What kind of initiatives does Deutsche Telekom have in the area of CRM, CEM, loyalty, engagement, and social....