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Christopher Barnard, President of Points.com, participated in an intriguing Q&A with Loyalty360 to discuss topics ranging from loyalty marketing to gamification to mobile wallets and Big Data.
Q: Before I ask you about specific marketing trends that will help loyalty programs further engage their members, can you offer your view of the state of loyalty marketing and what’s being done well and where the missing opportunities exist?
As the size and number of loyalty programs continue to grow, we have also seen a notable drop in....
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