PunchTab, a leading omni-channel engagement and insights platform, today released a new study on customer sentiment related to retail mobile tracking that examines consumer concerns along with a growing acceptance of incentives to overcome privacy issues.
The study, “Mobile Tracking: Are Consumers Ready? Gauging Consumer Sentiment Around Location Tracking,” collected findings from 1,100 consumers about how they feel regarding the idea of brands using their mobile phones’ GPS to track their....