Daily deal offerings get customers in the door, but that doesn’t always translate into repeat business, which is bad news for small businesses.
Start up PunchTab is trying to change the daily deal mold with its Internet-based customer loyalty program.
“The big battlefield for any business is retaining customers,” said Ranjith Kumaran, founder of PunchTab.”What we’ve learned is the lifetime value of a customer.”
A recent study conducted by Rice University Associate Professor of Management Utpal Dholakia....