The difficult economy of the last four years has given rise to what John Worley, director of customer interactions for The Logic Group, Fleet, UK, calls “the promiscuous consumer.”
“The definition of customer loyalty has undergone a fundamental change in the past four years of economic uncertainty, and the Internet has necessitated a rethink of customer engagement strategies,” Worley said. “Promiscuity on part of the consumer is a reflection of the perceived value of their interaction with....