Over the past few years we have seen consumers behaviours, expectations and overall perceptions of messaging evolve, with mobile users now looking for a richer messaging experience to communicate and connect. This evolution has been backed up by results of Acision’s latest mobile messaging research, which clearly demonstrates that consumers are opting to use an ever-increasing range of services to communicate. Launched today, the global messaging leader reveals that 80% of UK Smartphone owners are now using Over-the-Top ....