After only two years in business, Rocketmiles has made some impressive strides in the loyalty program and points rewards customer engagement space. In fact, Rocketmiles, a company that helps frequent airline travelers earn extra points by reserving hotel rooms through its website and mobile app, has been successful enough to attract the attention of Priceline Group, which has just announced plans to purchase the Chicago startup for $20 million.
Rather than directly booking with the hotels themselves, Priceline hopes that the new....