Toys “R” Us Continues Customer Experience Transformation

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Officials at Toys “R” Us are determined to transform the customer experience both in-store and online. Toys “R” Us CEO and Chairman of the Board Antonio Urcelay stressed this point during Tuesday’s presentation for investors, industry analysts, and the media. Enhancing the customer experience is part of the company’s “TRU Transformation” strategy. This year, the objective of the company’s “TRU Transformation” strategy will be to continue to slow the....

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