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Post Consumer Brands and Dunkin' have announced a partnership that will have Post Cereals releasing two cereal products made with Dunkin' coffee. The two new cereal products, Caramel Macchiato and Mocha Latte, are based on those two Dunkin' coffee flavors.
"Coffee and cereal are the ultimate breakfast go-to's, ranking as the top two most consumed items to help people start their day," said Josh Jans, Brand Manager of Cereal Partnerships at Post Consumer Brands in a Dunkin' press release. "Dunkin' coffee is a daily ritual for Americans, and we're excited to be partnering with them to indulge their fans' coffee cravings. Getting the flavor right on our new cereals was a top priority, and we think we've nailed the rich, smooth and creamy taste."
The Caramel Macchiato cereal has crunchy cereal pieces as well as caramel-swirled marshmallows while the Mocha Latte one has a hint of chocolate and latte-swirled marshmallows. The cereals also have small amounts of caffeine, about a tenth of a cup of coffee.
"We love delighting customers with surprising new ways to enjoy the great taste of Dunkin'. For our fans who already start their days with Dunkin', this gives them another way to experience their favorite flavors," said Brian Gilbert, Vice President of Retail Business Development at Dunkin' in a brand news release. "The Post Cereals team has done an excellent job of paying homage to the Caramel Macchiato and Mocha Latte with these new cereals. We can't wait to see how customers enjoy them."
Post Consumer Brands has also been working during the pandemic to help those stuck at home. One of the ways it did that is when PEBBLES Cereal launched a new video series, called the "Daily YABBA DABBA DOO" series to support families as well as creative professionals. PEBBLES Cereal posted a daily video on Facebook, Instagram, and the PEBBLES cereal website to help kids' imaginations and teach them something new. This video series ran from April 15, 2020, for 30 days. It also features work from artists and creators whose work had also been affected by the pandemic. PEBBLES cereal paid each creator $1,500.
"PEBBLES cereal has a long history of inspiring kids and kids at heart to create and do," said Amy Brothers, Brand Manager for PEBBLES, on Post Cereal's website. "We felt that at this time, it was important for us to show up to inspire kids and support the creative community."
More on Dunkin' Donuts:
Dunkin' Donuts to Hire Thousands, Increases Focus on Employee Experience
Dunkin' Donuts Becomes One of the First QSR Restaurants to Join P&G Professional CleanPLUS Experience Program
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